Books that teach founders
to listen first

Copperhill House publishes practical guides for entrepreneurs who believe evidence should come before execution.

Built on a simple conviction

Most startup resources teach founders how to build faster. Copperhill House exists because we believe the harder, more important work comes earlier — learning whether you should build at all.

We publish field-tested methodologies for entrepreneurs, incubators, and accelerator programs. Our books are designed to be used, not admired on a shelf. They come with frameworks, worksheets, and interactive tools that turn reading into action.

Copperhill House is an imprint of Softlinc, Inc., based in Atlanta, Georgia.

Current Titles

Becoming
Unstuck

From Gift-Wrapped Indifference
to Authentic Demand

Ed Rieker

Becoming Unstuck

The book you should read before The Lean Startup

A field guide that teaches founders, incubator teams, and entrepreneurship students how to tell the difference between polite interest and real demand — before they build anything. Through micro-interactions, evidence-based frameworks, and practical worksheets, readers learn to recognize "gift-wrapped indifference" and find the signals that indicate authentic, Cannot-Not-Buy demand.

Designed as both a guide and a working workbook, with case studies drawn from real startup teams, interactive chapter exercises, and a standalone Fast Filter appendix for rapid idea assessment.

Format
Paperback & eBook
Pages
~195
Publisher
Copperhill House
Audience
Founders, Incubators, Accelerators

Ed Rieker

Ed Rieker is a serial entrepreneur who has founded four healthcare software companies, with three successful exits. He developed the methodology in Becoming Unstuck through years of working directly with early-stage startup teams, observing the patterns that separated ventures with real demand from those running on assumptions.

His approach fills a critical gap in startup education: the interpretive layer between customer conversations and knowing whether you actually have something people will pay for.

Founder, Softlinc, Inc.
Four healthcare software companies, three exits
Georgia Tech ATDC — Advanced Technology Development Center
Emory University, Goizueta Business School
International Business Innovation Association (INBIA) partner

For booksellers, programs & institutions

Copperhill House titles are available through standard trade channels. For bulk orders, curriculum adoption, or program partnerships, we'd love to hear from you.

Distribution

Available via IngramSpark and Amazon KDP. Standard trade terms apply.

Program Adoptions

Incubator, accelerator, and course adoption inquiries including bulk pricing and supporting materials.

Contact

info@copperhillhouse.com

Copperhill House
Softlinc, Inc.
Atlanta, Georgia